Introduction
This is a common problem in WordPress Post Link.
You set custom permalink. Links look correct. But when you click, post does not open. It reloads same page.
This happened when setting URL like:
/guide/news/→ blog page/guide/news/post-name→ post
Everything looks fine, but it does not work.
What Was Setup
Simple structure:
- Page: guide
- Child page: news
Permalink set like this:
guide/news/%postname%/
After that:
- Blog page works
- Post URL looks correct
But click on post → it reloads /guide/news/
Where Problem Was
Problem was very small.
Permalink was written like this:
/guide/news/%postname%/
There was extra / at start.
This creates conflict.
WordPress sees:
- Page →
/guide/news/ - Post → same path
So it loads page, not post.
Simple Fix
Remove starting /
Correct format:
guide/news/%postname%/
After this:
- Post opens
- No reload problem
One More Important Step
After changing permalink:
Go to:
Settings → Permalinks
Click Save Changes
This refreshes rules.
If Still Not Working
Try this simple checks:
1. Check Plugins
Disable plugins one by one.
Some plugins break permalink.
2. Use Prefix
If conflict still there, use:
guide/news/post/%postname%/
Now WordPress can clearly separate page and post.
3. Check .htaccess
Make sure default WordPress rules are present.
Small Example
One developer had same issue.
Everything looked correct.
But post links not opening.
After checking, found extra / at start.
Removed it. Saved settings.
Problem solved.
Common Mistakes
- Starting permalink with
/ - Not saving settings
- Same slug for page and post
- Plugin conflict
Why This Matters
If links don’t open:
- Users leave site
- SEO goes down
- Blog becomes useless
So fixing permalink is important.
FAQs
Why post link reloads page?
Wrong permalink structure.
Should I use / at start?
No.
Need to save settings again?
Yes.
Can plugin cause this?
Yes.
Best format?
guide/news/%postname%/
Explore More
You can check more topics like:
- WordPress fixes
- URL structure
- Blog setup
Keep things simple and clean